About Us

About Us

About Petplace.com

With over 1,000,000 visitors per month, Petplace.com is the definitive web destination for PetCrazy people. We know that the number one priority of PetCrazy people is their pet’s health and well being. More than 85 veterinarians, including many veterinary specialists, have written for Petplace.com. With a library of over 10,000 veterinarian approved articles we offer the largest and most complete source of pet information available anywhere. We not only offer the most comprehensive resource for Pet Health and Wellness, but we also have over 4,000 heartwarming "Pet Stories" that will make you, laugh, make you cry and make you feel good inside. Are you PetCrazy? Then Petplace.com is for you!

Senior Management Team

Dr. Jon Rappaport, Chairman of the Board, Chief Executive Officer, and Founder – Dr. Jon Rappaport, is the founder, CEO, and Chairman of the Board of Intelligent Content Corp. He received his Doctorate in Veterinary Medicine from the University of Florida College of Veterinary Medicine in 1982. In 1983, he completed an internship at Angell Memorial Animal Hospital focusing on small animal medicine and surgery and in 1985 he completed a residency at Tufts University School of Veterinary Medicine in small animal internal medicine specializing in fiber optic scoping and ultra-sound. Since 1985, Dr. Rappaport has developed a number of state-of-the-art animal hospitals in the South Florida area. His clinics are among the largest providers of quality veterinary care in the Southeast and have succeeded through a combination of quality, trust, ethics and understanding the human-animal bond coupled with the highest degree of customer service, convenience, and one-stop shopping.

Responsibilities: Dr. Rappaport is responsible for ensuring that the vision of the company is achieved.

Diego Saenz, President / Partner - For the last 20 years Diego Saenz has worked as a consultant, corporate executive and Internet entrepreneur. Diego worked with Accenture where he consulted for a number of Fortune 500 clients including Burger King, Knight Ridder, Great Western Financial Services. After leaving Accenture, Diego served as the head of technology for Pepsi-Latin America where he oversaw multi-million dollar technology projects throughout South America, Central America and the Caribbean.

Diego joined Petplace in April of 2000 as an early stage start-up and oversaw the launch of partnerships with AOL, Netscape, CompuServe and People Connection. For the last 7 years Diego has provided overall business, ad-sales, marketing and technology leadership for the company. Diego was also responsible for negotiating the sale of Vetsuite.com to Novartis Animal Health in 2005. In addition to his business and marketing responsibilities, Diego provides creative direction and operational oversight for Petplace.com

Editorial Team

Intelligent Content Corp. has assembled a world-class editorial team comprised of senior editors and writers from throughout the academic and veterinary sciences industry.

Day-to-day oversight of our editorial team is the responsibility of Debra A. Primovic, BSN, DVM, Managing Editor.

Debra A. Primovic, BSN, DVM, Managing Editor - Debra A. Primovic is a graduate of the Ohio State University School of Nursing and the OSU College of Veterinary Medicine. Following her veterinary medical training, Dr. Primovic practiced in a general small animal practice. For the past eight years, she has been staff veterinarian at the Animal Emergency Clinic of St. Louis, Missouri, one of the busiest emergency/critical care practices in the United States. Dr. Primovic divides her time among veterinary emergency practice, editing, writing, and updating articles for PetPlace.com, and editing and indexing for veterinary publications. She has three cats, Sammy, Pepper and Beanie.

Karin U. Szust, DVM, Web Content Administrator - Karin Szust has over 25 years experience in the field of Small Animal Veterinary Medicine. She earned her degree in veterinary medicine from the University of Buenos Aires, College of Veterinary Medicine, Argentina in 1985. She moved to the United States in 1986 and worked in general small animal practice as Clinical Supervisor and Practice Manager for 14 years. Dr. Szust's interest in small animals carries over into her home, which she and her family share with four boxers; one cat and an aviary containing canaries, conures, finches, cockatiels and parakeets.

PetPlace.com Veterinary Contributors

Dr. Al Camus
Dr. Alexandra Van der Woerdt
Dr. Alice Moon-Fanelli
Dr. Alice Villalobos
Dr. Alondra Martin
Dr. Amy Marder
Dr. Amy Wolff
Dr. Andrew Hoffman
Dr. Ann Marie Manning
Dr. Annemarie Marcucci
Dr. Arnold Plotnick
Dr. Barbara Oglesbee
Dr. Bari Spielman
Dr. Becky Sweeney
Dr. Branson Ritchie
Dr. Cathy Reese
Dr. Christopher R. Gregory
Dr. Craig Harms
Dr. Curt Nakamura
Dr. David Diamond
Dr. David Nielsen
Dr. David Nieves
Dr. David Ramey
Dr. Dawn Ruben
Dr. Debra Primovic
Dr. Don Harris
Dr. Douglas Brum
Dr. Emily S. Southward
Dr. Erika De Papp
Dr. Etienne Cote
Dr. Greg Lewbart
Dr. Heidi Hoefer
Dr. Ilana Reisner
Dr. Jeffrey Philibert
Dr. Jenni Bass
Dr. Jennifer Welser
Dr. Joan Capuzzi Giresi
Dr. John Bonagura
Dr. John McDonnell
Dr. John Melniczek
Dr. John Williams
Dr. Joseph Bertone
Dr. Karin Szust
Dr. Kimberly Cronin
Dr. Lani Steinhort
Dr. Leah Carpenter
Dr. Leah Cohn
Dr. Linda Aronson
Dr. Margaret Wissman
Dr. Margret Casal
Dr. Mark Papich
Dr. Mark Thompson
Dr. Mary Anna Labato
Dr. Mary Rose Paradis
Dr. Mauricio Solano
Dr. Meg Baho
Dr. Melissa Mazan
Dr. Michael Bernstein
Dr. Michelle Posage
Dr. Monique Chrétien
Dr. Nancy Anderson
Dr. Nancy Laste
Dr. Nancy Loving
Dr. Natalie Antinoff
Dr. Nicholas Dodman
Dr. Nishi Dhupa
Dr. Nicholas Trout
Dr. Noelle McNabb
Dr. Patricia J. Provost
Dr. Patricia Khuly
Dr. Philip Johnson
Dr. Ray Wak
Dr. Rebecca Remillard
Dr. Rhea Morgan
Dr. Rob L. Coke
Dr. Robert Parker
Dr. Robert S. Bakal
Dr. Rosanna Marsalla
Dr. Roy Yanong
Dr. Steve Divers
Dr. Steven Dibartola
Dr. Susan Clubb
Dr. Sylvia Bedford-Guaus
Dr. Theresa Welch Fossum
Dr. William Rosenblad

PetPlace.com Writers & Contributors

Alex Lieber
Anna Sadler
April Metroulas
Barbara Simmonds/Maroon
Barbie Bischof
Betty Chu
Bonnie Mader
Bruce Stutz
Cal Orey
Carlos Parra
Celina Klee
Ceri Fitzgerald, RVT
Chris Cosgrove
Chris Henwood
Christine Ford
Cindy Marbut
Connie Bombaci
Dave Messer
David Hinckley
Debbie Tuma
Debby Sharp
Debi Metcalfe
Diane Arrington
Eamonn Lynch
Ed Kane
Francis Wood
Frank Indiviglio
G. B. Bragg
Harold Reynolds
J. Ann Helgren
Jackie Roswell
Jane Bone
Jessica A. Egly
Joan Paylo
Jud Newborn
Judith A. Stock
Karen Briggs
Karen Commings
Kitty Angell
Laura Pavey
Laura Williams
Linda Perney
Lisa Colangelo
Lori Hanna
Marcia King
Margaret Steele Farley
Margi Sirois
Margie Wilson
Marie Redding
Mariya Lysenkova
Marlene Grass, RVT,CMT
Mary Jo King
Marzena Czarnecka
Mattie Sue Athan
Maureen Trogdon
Mitch Coleman
Moira Allen
Novartis Animal Health
Patti Bartlett
Priscilla Valentine
R. D. Bartlett
Ranny Green
Rebecca Jones
Rebecca K. O'Connor
Rebecca Sweat
Renae Hamrick, RVT
Robert Anderson
Rochielle Goulette
Ruth Janson
Sam Boyle
Stephen Sawicki
Susan Bard Hall
Susan Perry
Susan Rubinowitz
Suzanne Zweigart
Talia Starkey
Thomas Wrausmann
Tom Hetherington
Tracy Grinnell
Virginia Breen
Virginia Wells
Wade Shaddy
Wendy Christensen

“I just wanted to let you know how helpful your website was for information when my dog Buddy was diagnosed with Congestive Heart Failure.
Your website was able to give me access 24 hours a day to information whenever I needed it.”

Rosie T.

“I just wanted to say this is the best pet health info site I have been able to find and believe me I have been searching. Thank you for being here!!”

Dawn P.

“I got to your address thru a Google Search & could not believe the information available.
The only suggestion I can give to you is KEEP UP THE GREAT WORK!”

Carolyn S.

”I have been a professional dog trainer, handler, and behaviorist for over 38 years. I want to applaud Pet Place for their excellent site and the reference material you publish.”

John L.

Chico, CA.