New 2010 SUV Created to be Dog-friendly
Courtesy of Honda
The Honda Element lineup expands for the 2010 model year with an all-new "Dog Friendly™" pet accommodation system designed to improve safety, comfort and convenience for dogs and their owners alike, American Honda Motor Co., Inc., announced today. The 2010 Honda Element arrives at dealerships nationwide by mid-October. The Dog Friendly Element is set to become available on November 16. a soft-sided cargo area car kennel made from seat belt-grade netting
"The Honda Element has long been recognized as an accommodating vehicle for people with active lifestyles involving sports and hobbies," said Vicki Poponi, assistant vice president of Product Planning for American Honda. "The new Dog Friendly Element takes that concept to a whole new level with specially designed features for dogs and their owners."
Engineered to integrate with factory precision into the Element EX, the Dog Friendly equipment is intended to accommodate the secure transportation of a dog in the cargo area within a nylon-webbed car kennel. In daily operation the car kennel helps prevent a dog from interfering with the driver in traffic by keeping the pet properly restrained and out of reach of the driver. In the event of a frontal collision, the kennel is intended to help restrain the dog behind the rear seats, reducing the chance for the pet to be injured - or to injure human occupants during a crash.
The Dog Friendly equipment enhances pet comfort by providing a soft floor surface for the dog's legs and paws along with a dedicated fan and a spill resistant water source. Convenience is improved for owners with an integrated ramp, easy to clean surfaces and a full suite of matching Dog Friendly accoutrements.
Major components include:
a cushioned pet bed in the cargo area with an elevated platform
a 12V DC rear ventilation fan
second-row seat covers with a dog pattern design (matches the bed fabric)
an extendable ramp (stores under the pet bed platform)
all-season rubber floor mats with a toy bone pattern;
a spill-resistant water bowl; and
Dog Friendly exterior emblems (driver's side and rear).
The ramp stores underneath the bed platform and can be conveniently accessed when the rear tailgate is down. The car kennel was designed and is being constructed by Takata Corporation, one of the world's leading automotive safety systems suppliers. The Dog Friendly equipment group has a manufacturer's suggested retail price of $995.
Already designed to be people friendly, the Honda Element received numerous upgrades for the 2009 model year that included a new exterior appearance and a refreshed interior design. Three unique Element models are available that range from the rugged and simple Element LX, to the more refined Element EX, to the sporty Element SC. The Dog Friendly equipment group is designed exclusively for the Element EX trim level.
The Element offers an easy-to-clean urethane floor (carpeted on SC) and an expansive, flat cargo area (up to 74.6 cu-ft. with rear seats removed), wide-opening side cargo doors, low lift-in height, and accommodating dimensions for tall items. The interior provides seating for four people along with a cargo area that quickly adapts to large items with its flip-up rear seats that fold flat, fold up and to the side, or can be removed altogether (64-plus seating arrangements).
The Element LX and EX have a water resistant urethane-coated utility floor that quickly wipes down and seat fabric that resists moisture. Standard equipment includes air conditioning, cruise control, power windows and keyless entry.
All Element models feature a 2.4-liter i-VTEC® 4-cylinder engine with a 5-speed automatic transmission. Real Time 4WD™, available on the Element LX and EX, enhances all-weather traction. EPA city/highway fuel economy ratings1 range from 20/25 mile per gallon for two-wheel-drive models and 19/24 miles per gallon for Real Time 4WD models.
The Element LX comes standard with a 4-speaker AM/FM audio system with a CD player. The Element EX and SC feature a 270-watt high-output audio system, an AM/FM tuner, CD player with MP3/WMA™2 capability, auxiliary audio input for MP3 players or other audio devices, steering wheel-mounted audio controls, seven speakers including a 6.5-inch subwoofer. XM® Radio3 is standard on the Element EX and SC.
The Honda Satellite-Linked Navigation System is an available feature on the Element EX and includes a rear backup camera and a USB audio interface4. The navigation system features a 6.5-inch motorized display that opens and closes for access to an internal single-disc CD player and a digital audio card reader.