Cats, pigs, rabbits, and all sorts of pets have become celebrities on Instagram. The world of animal influencers gets more crowded every day and we spoke to three of Instagram’s top dogs to learn how they set themselves apart from the pack. Here’s what they had to say.
Tips from Instagram’s Top Dogs
@mochithecorgi (10.3k followers)
The biggest factor in success for me is engagement. I think this is something that users often overlook. Instagram is always looking at how many likes, saves, and comments your posts are getting. Engaging with others will help your posts get more views and more followers! Here are some tips to help with that:
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- Use appropriate hashtags: Hashtags that relate to your pet will attract users that want to see your content! Change them up once in a while to reach new users.
- Reply to your comments: Instagram likes to see that you’re engaging with your followers.
- Make your account a business account: This will help you see when your posts are getting the most views and learn more about when you should post.
- Be consistent: Posting at the consistent rate will help your account grow organically.
- Have fun: Your followers follow you because they love to see your pet’s fun content. Give them a reason to continue engaging with you every day!
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@thatgoldendoodle (148.2k followers)
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- Be authentic: Part of the fun of following pets on social media is feeling like we know them. Our Goldendoodle Murphy has human-like expressions and eyes, and our Labradoodle Malibu is goofy, clumsy, and awkward. People love to follow Murphy and Malibu because they know them and they know what to expect when they check out our account. Find what makes your pet stand apart from the rest and make that the starting point for your content. People will quickly catch on and lose interest if you try to make your pet something they’re not.
- Have fun: Creating content should be a fun experience for both you and your pet. It’s a time for you to bond and work together, and your pet should never be forced to do anything they’re not comfortable with. Most people are surprised when they find out we actually have a 3rd pup. She’s not comfortable in front of the camera and we would never force her to do something she doesn’t want to do. You’ll rarely see her on our account.
- Go with the flow: I can’t tell you how many times we’ve come up with an idea for a video or photo only to end up with something completely different (and better!) in the end. Working with even the most well-trained pets is no guarantee that things will go as planned, and if your pets are like ours, well, let’s just say there’s plenty of room for improvement in the training department. Allowing your pet to do what is natural for them will produce the most engaging, authentic content. So even if that video isn’t going as you planned, keep filming!
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@Osito_pup_wonder (11.6k followers)
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- Post consistently: In the beginning, I definitely didn’t post consistently and then I would wonder why some posts would do better with engagement/likes or why my engagement would fluctuate so much. Now, I post almost every day and when I’m not posting, I try to stay active with stories and by engaging with other accounts.
- Plan ahead: In order to have enough material to post everyday, I take multiple pictures in one sitting and plan my content in advance. This makes it easier to maintain a daily posting schedule. When you’re working with dogs it can be hard to keep their attention. Planning 2 or 3 looks for a single “photo shoot” can give you days of content to work with. I also look at some of the hashtags that other dog accounts use — for example #tongueouttuesday — and will plan posts based on these trends.
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