Pet Insurance and NAIFA – What is NAIFA?

Dr. Debra

What is NAIFA? I was reading and article about pet insurance and saw a reference to NAIFA? Can you tell me what it is?


Hi Sara – Thanks for your email. You asked “what is NAIFA?”

NAIFA stands for National Association of Insurance and Financial Advisors. It is an organization that was founded more than 120 years ago as The National Association of Life Underwriters (NALU). Their members are businesses that offer services including life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments.

NAIFA represents the interests of insurance professionals in the United States by advocating for legislation and regulations to enhance their business. NAIFA also promotes the ethical conduct of its members.

According to the NAIFA website – the following is their vision and mission statements:

Vision Statement of NAIFA

The National Association of Insurance and Financial Advisors protects and promotes the critical role of insurance in a sound financial plan and the essential role provided by our professional agents and advisors.

Mission Statement of NAIFA

The mission of the National Association of Insurance and Financial Advisors is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of our members.

I hope this gives you more information about NAIFA.


Dr. Debra