Privacy Policy

Effective September 16, 2023

PetPlace®, a brand of Independence Pet Holdings, Inc., values its relationship with you. Like you, we understand the importance of privacy. Protecting the privacy of your information is of great importance to us. We do not sell your information such as email address, but we may share your information as outlined in this Privacy Policy.

This policy describes how PetPlace collects, uses, and shares information about you and applies to your use of our website located at as well as any online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control and make available through such online service location (collectively referred to as “Service” hereafter). This includes when you sign up for a newsletter, take advantage of offerings that may be presented from time to time, participate in contests or surveys, or other activity in which you engage the Service.

The Information We Collect and Its Use

Information Provided by You

PetPlace and our agents, vendors, consultants, affiliates, and other service providers (collectively “Service Providers”) may collect information you provide directly via the Service. For example, we and our Service Providers collect information from you in order to provide you with the information you request from us such as category specific newsletter, or to verify a comment you make to content we post, or to respond to an inquiry you make of us on the Service. We and our Service Providers may ask you to provide personal information when you comment on an article of content, request information, sign up to receive our newsletters, or sign up to receive offers from third parties partnering with the Service.

The Information we collect may include Personal Information. Personal Information is information that can be associated with a specific person and used to identify that person (whether alone or in combination), such as first and last name, postal address, email address, telephone number, among other personally identifiable information. We may also collect details about your pet(s). Personal information does not include information that has been “de-identified” so that it cannot reasonably be linked to a specific individual. Personal Information, once “de-indentified” is not subject to this Privacy Policy and we and our Service Providers may treat it as non-Personal Information and use it without obligation to you except as prohibited by applicable law.

Information Collected Automatically

You may browse our website at anonymously and find information about pet health, breeds, pet insurance, pet products or other related information as may be available on the site. We, and our Service Providers, may automatically collect information about you when you access or use the Service (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, data regarding network connected hardware, and information about your use of the Service. To the extent that we combine Usage Information with your Personal Information, we will treat the combined information as Personal Information under this Privacy Policy. The methods that may be used on the Service to collect Usage Information include:

Log Information: Log information is data about your use of the Service, such as IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which is stored in log files.

Information Collected by Tracking Technologies: Cookies, web beacons (also known as “tracking pixels”), embedded scripts, location-identifying technologies, device fingerprinting, in-app tracking methods, and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about your interactions with the Service or e-mails, including information about your browsing and activity behavior.

Cookies. A cookie is a small text file that is stored on a user’s device, which may be a session ID cookie or tracking cookie. Session cookies make it easier for you to navigate the Service and expire when you close your browser. Tracking cookies help in understanding how you use the Service, and remain longer. The Service may associate some or all of these types of cookies with your devices. Cookies may remain on your device for extended periods of time.

Web Beacons (“Tracking Pixels”). Web beacons are small graphic images, also known as “internet tags” or “clear gifs,” embedded in web pages and e-mail messages. Web beacons may be used to count the number of visitors to the Service, to monitor how users navigate the Service, and to count content views.

Embedded Scripts. An embedded script is programming code designed to collect information about your interactions with the Service. It is temporarily downloaded onto your device from our web server or a third party with whom we work, is active only while you are connected to the Service, and deleted or deactivated thereafter.

Location-identifying Technologies. GPS (global positioning systems) software, geo-filtering, and other location-aware technologies locate (sometimes precisely) you for purposes such as verifying your location and delivering or restricting relevant content based on your location.

Device Fingerprinting. Device fingerprinting is the process of analyzing and combining sets of information elements from your Usage Information may include IP address, device identifier, browser type, operating system, data regarding network connected hardware, and information about your use of the Service. To the extent that we combine Usage Information with your Personal Information, we will treat the combined information as Personal Information under this Privacy Policy.

Some information about your use of the Service and certain Third Party Services (defined below) may be collected using Tracking Technologies across time and services and used by us and third parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and certain Third Party Services.

For further information on Tracking Technologies and your choices regarding them, please see “Third Party Services, Features, and Devices” and “Your Rights and Choices” below.

Information from Other Sources

We may obtain information about you from other sources, including Service Providers and Third Party Services, and combine such information with information we have collected about you. To the extend we combine such third party sourced information with Personal Information we have collected about you on the Service, we will treat the combined information as Personal Information under this Privacy Policy. We are not responsible for the accuracy of any information provide by third parties or third party policies or practices.

Use of Information

We may use information about your or your pet(s), including Personal Information, for any purposes consistent with our statement under this Privacy Policy or as permitted by applicable law, including to

Information We Disclose – Sharing of Information

Our affiliate companies and Service Providers may receive, or be given access to your information, including Personal Information and Usage Information, and information about your pet(s) in connection with their work with us or on our behalf. Except as otherwise set forth in this section, these Service Providers are prohibited from using your information, including Personal Information, for any purpose other than to provide this assistance, although we may permit them to use aggregate information which does not identify you or de-identified data for other purposes.

In addition, and to the extent permitted by applicable law and regulation, we may share information about you or your pet(s) for any purposes consistent with our statements under this Privacy Policy, including the following circumstances:

Sweepstakes, Contests and Promotions

PetPlace may offer sweepstakes, surveys, contests, and other promotions (hereafter referred to as “Promotion”) jointly sponsored or offered by third parties that may require submitting Personal Information. If you voluntarily choose to enter in or participate in a Promotion, your Personal Information may be disclosed to third parties for administrative purposes and as required by law (e.g., on a winners listing). By entering, you agree to the official rules that govern that Promotion, and may, except where prohibited by applicable law, allow the sponsor and/or other parties to use your name, voice, and/or likeness in advertising or marketing materials.

Third Party Service, Features and Devices

While most of content and information is provided in-house, the Service also contains content from and hyperlinked to websites, locations, platforms, and services operated and owned by third parties (“Third Party Services”). In addition, our Service contains features that allow you to interact with, connect to, or access our Service through certain Third Party Services and third party devices (“Third Party Features”). For example, you use a Third Party Feature when you access an insurance provider through a hyperlink on our Service. Remember that third parties may use Tracking Technologies to independently collect information about you and may solicit Personal Information from you. Also, if you use a Third Party Feature, both we and the applicable third party may have access to and use information associated with your use of the Third Party Feature. If you publically reference our Service on a Third Party Service (e.g., by using a hashtag with Company or Service in a tweet or post), we may use your reference on or in connection with our Service.

Our Service also contains Tracking Technologies operated by third parties. For example, analytics services such as Google Analytics, may use Tracking Technologies on our Service to help us analyze your use of the Service, compile statistic reports on the Service’s activity, and provide other services relating to the Service activity and internet usage. Similarly, ad service services, advertisers, and other third parties may use Tracking Technologies on our Service and Third Party Services to track your activities across time and services, and tailor ads to you based on your activities, which may include sending you an ad on a Third Party Service or third party device after you have left the Service (“Internet-based Advertising”).

The information collected and stored by third parties, whether through our Service, a Third Party Service, a Third Party Feature, or a third party device, remains subject to their own policies and practices, including what information they share with us, your choices on their services and devices, and whether they store information in the United States or elsewhere. We are not responsible for and make no representations regarding third party policies and practices, and encourage you to familiarize yourself with and consult their privacy policies and terms of use. To the extent we combine information we receive from third parties with Personal Information we collect directly from you on the Service, we will treat the combined information as Personal Information under this Privacy Policy.

Your Rights and Choices

Accessing Your Information
You have the right to/may access, update, or remove certain information that you have voluntarily submitted to us through the Service by sending an email to us (see the Contact Us page on the Service). We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Tracking Technologies Generally
Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionality and options so you may need to set them separately. With respect to any future mobile apps, you can stop all collection of information via an app by uninstalling the app. Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain location-based services, by adjusting the permissions in your mobile device.

Please be aware that if you disable or remove Tracking Technologies some parts of the Service may not work and that when you revisit the Service, your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

Your browser settings may allow you to automatically transmit a “do not track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, we do not monitor or take action with respect to “do not track” signals or other mechanisms. For information on “Do Not Track”, visit

Analytics and Advertising Tracking Technologies
You may exercise choices regarding the use of cookies from Google Analytics by going to or downloading the Google Analytics Opt-out Browser Add-on.

You may exercise choices regarding receipt of Interest-Based Advertising by submitting opt outs. Some of the advertisers and Service Providers that perform advertising-related services for us and our partners may participate in the Digital Advertising Alliance (“DAA” Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-Based Advertising, visit and for information on the DAA’s opt-out program for mobile apps. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see Please be aware that, even if you are able to opt-out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer received any targeted content and /or ads (e.g., from other ad networks). Service and the company are not responsible for effectiveness of, or compliance with, any third parties’ opt out options or programs or the accuracy of their statements regarding their programs.

You can opt-out of receive certain promotional communications (emails) from us at any time by following the instructions as provided in newsletters or in emails to click on the unsubscribe link, or by emailing us via the Contact Us page on the Service. Please note that your opt-out is limited to the email address and device used and will not affect subsequent subscriptions or non-promotional communications such as those about your subscription, transactions, servicing or company’s ongoing business relations.

California Consumer Privacy Act

We are committed to protecting your privacy. If you are a California resident, California law has afforded you certain rights pertaining to your personal information under the California Consumer Privacy Act, as amended (“CCPA”).

CCPA Rights

What May I Request?

Please be aware that most of the information we collect may be governed by other laws and not the CCPA, such as the Gramm-Leach Bliley Act (“GLBA”) and the Health Insurance Portability and Accountability Act (“HIPAA”).

May I Use an Authorized Agent?

If you wish to designate an authorized agent to act on your behalf, you must provide the authorized agent with written permission to do so, and your authorized agent must submit that written proof at the time they make the request on your behalf.

May I Make Multiple Requests?

If you wish to make multiple requests under this section, we recommend sending the deletion request last, as we will not be able to fulfill your other requests once we have deleted your information.

How Long Will it Take to Process My Request?

For verifiable consumer requests related to opting out of the sharing of data, we will respond within fifteen (15) days of receiving the request.

For all other requests, we will respond to a verifiable consumer request within forty-five (45) calendar days of receipt. If necessary, we may require an additional forty-five (45) calendar days, at which point we would inform you of the reason and extension period in writing. We will provide an explanation in the event we are unable to process a request in whole or in part.

What Do I Need to Provide When Making a Request?

In order to verify your identity when you are making a request, you may need to provide the following information if applicable:

We will match this information to the information in our systems and under certain circumstances may request additional information via email or telephone to ensure we are interacting with the correct individual. We will maintain a record of your request.

Please be aware that we do not accept or process requests through other means (e.g., via fax, chats, social media, etc.).

How May I Make a Request?

You may make a request using one of the methods below:

The Service is intended for a general audience and not directed to children under thirteen (13) years of age. Service does not knowingly collect personal information as defined by the U.S. Children’s Privacy Protection Act (“COPPA”) in a manner that is not permitted by COPPA. If you are a parent or guardian and believe Service has collected such information in a manner not permitted by COPPA, please email us via the Contact Us page of the Service, or send us a letter to PetPlace c/o Independence Pet Holdings, Inc., 11333 N. Scottsdale Road, Scottsdale, AZ 85254 and we will remove such date to the extent required by regulation.

Data Security
PetPlace takes reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration or destruction. These measures include computer safeguards and secured files. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of your information collected through our Service.

International Transfer
PetPlace is based in the United States and the information we and our Service Providers collect is governed by U.S. law. If you are accessing the Service from outside the U.S., please be aware that information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including Personal Information, in the U.S. as set forth in this Privacy Policy.

Changes to this Privacy Policy
We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of the Service indicates your consent to the Privacy Policy then in effect. If the changes are material, we may provide you additional notice at your email address.

Contact Us
If you have any questions or comments about this Privacy Policy, please email us at or by sending a letter to PetPlace c/o Independence Pet Holdings, Inc., 11333 N. Scottsdale Road, Scottsdale, AZ 85254.